3 free guides

Photography & Lighting

Why makeup looks different in photographs, how lighting changes a face, and what to tell your photographer.

Start here — the complete guide

Start here

Why Professional Makeup Looks Different in Photos (and how artists plan for it)

Five reasons makeup photographs differently from the mirror — light colour, white balance, flash, distance and the lens — and what a bridal artist does about each.

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How Lighting Changes Makeup Appearance

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Wedding Makeup Photography Tips for Brides

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From the Academy

Want the professional side?

These guides are written for the bride. Our academy writes the same subjects for the artist — free to read, no enrolment needed.

HD Makeup

What HD actually means, and how it photographs.

Face Structure

Contour, blush and highlight read against the shape of a face.

Base & Fundamentals

Foundation, undertone, colour correction — the layer everything else sits on.

Browse the whole knowledge base →

Photography & Lighting

Why Professional Makeup Looks Different in Photos (and how artists plan for it)

How Lighting Changes Makeup Appearance

Wedding Makeup Photography Tips for Brides

Want the professional side?

HD Makeup

Face Structure

Base & Fundamentals

Other topics